Before we dive into this topic, let’s keep in mind that both Direct and Fair Trade practices were created with the most important things in mind; financial and ecological sustainability. However, Fair Trade has given Direct Trade a more powerful meaning over the years.

Let’s talk about Fair Trade first. It is designed with a focus on enhancing the lives of coffee farmers. They do this by offering exportation services and a clientele outside any specific producing country. In Colombia, for example, the organization in place is called the “Federación Nacional de Cafeteros” or National Federation of Coffee Farmers and they support thousands of small coffee growers. Fair trade has helped an incredible amount of farmers generate revenue that they wouldn’t be able to generate on their own. Unfortunately, however, that revenue has been diminishing significantly over the years.

Fair Trade’s main focus is to generate revenue for farmers, with not a lot of interest in the quality of the coffee beans. This allows for a HUGE supply of coffee which drives the price of coffee down to the point that in 2019 for a $3USD cup of coffee, a Colombian Coffee Farmer part of the Federation, received less than $0.01USD. This comes down to the Federation underpaying for coffee due to the large supply of product and the majority of it being low quality coffee beans.

This is where Direct Trade comes into play as a much better solution to those farmers dedicated to harvesting high quality coffee which can sell for a higher price. Instead going through the established Fair Trade entity, we go directly to the “Cafeteros” for coffee and can ensure the proper compensation for their hard work and dedication to their passion. 

We at Francy’s Gourmet Coffee Traders are commited to ensuring Cafeteros are getting the best price for their product, and that you are getting the best experience out of these beans!